Village Incentive Program

Become a member and become a VIP!

Carmel-by-the-Sea VIP Retailers

Download the full List

In 2019 the CRA started an exciting new program exclusively for CRA members.  We recognize how important our local merchants and restaurants are and wanted to find a way to work with them to find ways we can help motivate our members to shop and eat more locally.  

To this end, we created the “Village Incentive Program” (VIP).  Some merchants are offering discounts while others are providing a “freebie” or other incentive to CRA members.

Simply present your VIP card at the time of your order to receive your special offer.

The initial retailers and restaurants participating in this program are listed below.  Please remember not to share your card with others — but you can encourage them to join the CRA! 

Each year you will get a new card when we receive your renewal and new VIP offers will be added.

If you have any questions please email us at

Merchant/Restaurant Sign-up Form for CRA VIP Program
Download Form
Anton & Michel Logo

Anton & Michel

15% discount off entire check

Basil Logo

Basil Seasonal Dining

Locals Loyalty Program – need to sign up in restaurant.

10% off entire check plus $ credits towards future visits.

Bixby Barber Logo

Bixby Barbers

(Court of the Fountains)

$5 off haircut or shave, 10% off retail price of haircare products

Bixby Cut Club – 33% off haircut or shave with an every 2 week commitment

33% off first responders and military

Carmel Bay Company

Carmel Bay Company

10% off retail for clothing only

Andre Bouchee Logo

Carmel Bouchee

10% off entire check

Carmel Craft Logo

Carmel Craft Brewing Company

$1 off a pints beer or glass of wine

Carmel Groomers Logo

Carmel Groomers

(Behind Tuck Box)

Free oatmeal conditioner and nail clipping/buff with groom ($25 savings)

Cultura Logo


(Available to anyone)

Taco Tuesday/Wine Down Wednesday/Thirst for Thursday/Late Menu 10 – Midnight

cypress Inn Logo

Cypress Inn

(Available to anyone)

Happy Hour 4:00 pm – 6:00 pm M – F,

Discounted well drinks/wine and appetizers

Dentelle Fine Lingerie

(Courtyard of the Fountains)

On 15th of each month, buy 5 pairs of panties and receive one for free

etats unis logo

Etats-Unis French American Bistro

15% off entire check, all day

Flaherty Logo

Flayerty’s Seafood & Oyster Bar

15% off total bill for lunch or dinner

Friar Tuck Logo

Friar Tuck’s Restaurant

M – F – 10% off entire order, Sat – Sun – 20% off entire order

Hanagasa logo


10% off on entire check

Il Fornaio Logo

Il Fornaio

(Available to anyone)

Happy Hour 4:30 – 7:00 M – F,

$6 drinks and select appetizers and pizzas

La Playa Logo

La Playa

(Available to anyone)

“Bud Allen Hour” is from 5:00 – 5:10 on Sundays.

You must pay 10 cents in exact change for well drinks, draft beer, and select wines.

Mad Dogs Logo

Mad Dogs & Englishmen Bike Shop

One time/one hour complimentary e-bike ride for you and your family members

For this offer: In-store booking only. Retail value $25-$40/bike.

20% off electric bike rentals (use VIP20 code) and 10% off accessories (no bikes)

Mantra Salon Logo

Mantra Aveda Concept Salon

(Hampton Court – 7th between San Carlos and Dolores)

Free deep conditioning with any cut or color service

15% off any haircare product

Mediterranean Logo

Mediterranean Restaurant

One free spanakopita appetizer or one free dessert per table with lunch/dinner

Free corkage after purchase of one bottle or two glasses of wine

Mulligans Logo

Mulligan’s Public House

Free artichoke fritter appetizer per table with lunch/dinner

Nielsen Bros Logo

Nielsen Market

10% off prepared To Go Meal Kits (in cooler near produce aisle)

10% off 6 bottles of wine or liquor/15% off 12 bottles of wine

Periodic free wine tastings – Watch for Pine Cone announcements

Optique America logo

Optique America

Offering 10% off eyeglass frames.

pescadero logo

Pescadero Mexican Restaurant

Offering 20% off your bill.

Portabella Logo

Portabella Restaurant

One free dessert or 2 free limoncello shots per table with lunch/dinner

Free corkage after purchase of one bottle or two glasses of wine

Ruffle Me To Sleep Logo

Ruffle Me To Sleep

Free pair of slippers with any full-price purchase of sleepwear or robe

forge in the forest logo

The Forge

Locals Card – Sign up for their Locals Card. Present it with your check to receive 10% off entire check plus credits towards future visits.

Happy Hour Specials on drinks and appetizers – Daily 3:00pm – 5:00pm & 9:00pm – Closing

Taco Tuesdays – 3 beef tacos and a Margarita or draft beer – $10

Treehouse Logo

Treehouse Cafe

Free Hummus/Pita Appetizer or one free dessert per table with lunch/dinner

Vesuvio Logo Color


(Available to anyone)

Happy Hour 4:00 pm – 6:00 pm Wed – Sunday, $5 drinks and 1⁄2 price Bar Menu

Village Corner Logo

Village Corner Restaurant

20% off entire check – dinner only

25% off any bottle of wine at dinner